The LEGO Group

There are many companies, firms, and design consultancies that have made their names known to the world and some of these names started well before 1950. There is one company, however, that I am choosing to write about and that is the LEGO Group or LEGO as the general public knows them by. The Lego Group was founded in 1932 by Ole Kirk Kristiansen and still today run as a family business and is owned by Ole Kirk Kristiansen grandchild Kjeld Kirk Kristiansen.

            I am particularly interested in researching the LEGO Group and knowing their history because, for me, LEGO was the start into designing. LEGO blocks have found their ways into most children’s hands, mouths, and homes and this is the same story for me. I grew up with building, designing my own creations, making movies, timing myself on how fast I could build the 4,000 piece death star, and making sure what I created functioned properly and was color coordinated to be pleasing to the eye. LEGO took over and I loved it! I could say that story was the same for me as the other kid down the street but because I was so fascinated, with building and designing, it carried me and brought me to this point I’m at know. That point I am talking about is being in my junior year in the Industrial Design program at ASU and I love it!

            The turning point in my decision with pursuing industrial design was a conversation I had with my dad, the topic of LEGOs, and how architecture didn’t give me the opportunity to create as much as I had wanted. I was standing in my parent’s kitchen talking to my dad on how I didn’t think architecture was what I really wanted to anymore. It wasn’t creative enough. My dad then brought up that I should look into industrial design and then went on explaining what that was. He brought up how I have always been creative and ever since I was young I loved making the perfect LEGO designs and challenging myself in designing. Because of that conversation and the long history I have with LEGOs I get to do what I love and that’s to design and create.

Part 2 coming soon....